Ms Faridah Saad is Centre Director, Johannesburg at International Enterprise Singapore. She is also the commercial secretary for the High of Commission of Singapore (Pretoria). IE Singapore is the government agency driving Singapore’s external economy. It spearheads the overseas growth of Singapore-based enterprises and promotes international trade. 

The agency also has a global network in 35 locations, with presence in many emerging markets. As the Centre Director of the Johannesburg office, Faridah directs IE Singapore’s strategy to develop and strengthen Singapore’s trade and investment links with Southern Africa.