In 2003, James could see an emerging biofuels industry developing in the US, so he founded Green Fuels Ltd., with the aim to bring sustainable biodiesel to the UK. Since then, Green Fuels has won numerous awards and in 2013 was granted a Royal Warrant by HRH the Prince of Wales for its ongoing supply of sustainable biofuel to the Royal Family, for which James is the Royal Warrant holder.

Today, the company has commercially operating bio-refineries on every continent bar Antarctica, producing more than 1 million litres of sustainable biofuel every day. In 2015, James won Entrepreneur of the Year at the 2015 New Energy & Cleantech Awards in recognition for these achievements. James was invited to be an Unreasonable Impact fellow in 2017 and returned as an Alumni Mentor in 2018.

http://www.greenfuels.co.uk